![]() ![]() Nowadays, people like to try before they buy posting content on Instagram the gives guests a sneak preview of what it's like to dine at your restaurant is a surefire way to entice the customers you want. ![]() ![]() If your restaurant isn't already on Instagram – or isn't very active – you're missing out on a huge customer acquisition opportunity.įavored for it's emphasis on visuals and imagery, Instagram is a natural fit for restaurants and bars who already understand the importance of plating and presentation. In 2019, that number skyrocketed to 78%.Īs with restaurants, Facebook is still the primary social media platform for the majority of Americans – according to The Pew Research Center, 68% of adult Americans are self-identified Facebook users – yet Instagram's increase in popularity since 2016 is telling, especially its dominance with the 18-24 year old age bracket.Īs of June 2018, Instagram now officially clocks in 1 billion active users a month. In 2018, only 24% of restaurants surveyed chose Instagram as their preferred social media platform. According to Toast's 2019 Restaurant Success Report, Instagram's popularity as a marketing channel is on the rise. ![]()
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